Privacy & cookies

Last updated 21 September 2026

Who we are

This website is run by Ice Cream Tuk Ltd, a company registered in England and Wales (company number 14931621), based in Leeds. We're responsible for the personal data described here. Contact us at bookings@icecreamtuk.co.uk.

What we collect and why

Enquiries and bookings. When you check a date or book through our online booking form, we collect your name, contact details, event date, venue and any details you add. We use them to reply to you, quote, take your booking and deliver it. The legal basis is taking steps towards, and performing, a contract with you.

Emails. If you email us, we keep the conversation so we can answer you and refer back to it for your booking.

Payments. We're cashless. Payments are made by bank transfer, and we keep the records we're legally required to for accounting.

Photos at events. Our booking terms explain when we may photograph our equipment at your event. Tell us before your event if you'd rather we didn't.

Cookies on this website

We use the Google tag for two things: Google Analytics, to see which pages people read and how they found us, and Google Ads, to understand which adverts bring people to the site and whether they go on to enquire. Neither sets cookies unless you choose Accept in the cookie banner. If you choose Reject, or make no choice, Google receives no cookies from us. It may still receive basic, cookieless signals such as the fact that a page was viewed.

There are no forms on this website. When you check a date or enquire you are taken to our booking system at bookings.icecreamtuk.co.uk, which is also run by us.

We also remember your cookie choice in your browser's local storage so we don't ask again on every page.

Who we share it with

We don't sell your data. We use trusted providers to run the business: website and booking-system hosting, email, and Google for analytics and advertising measurement (only with your consent). They process data on our behalf and under our instructions. We'll also share information if the law requires it.

How long we keep it

If you enquire but don't book, we keep your details for up to three years, so we can pick up where we left off if you come back to us and so we can occasionally email you about Ice Cream Tuk. Every email has an unsubscribe link, and you can ask us to delete your details at any time. Where you do book, we keep the booking and payment records for six years after the end of the financial year they fall in, because tax law requires it.

Your rights

Under UK data protection law you can ask for a copy of your data, ask us to correct or delete it, object to or restrict how we use it, and withdraw consent for cookies at any time. Email bookings@icecreamtuk.co.uk. If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.

See also our Terms & Conditions.